223 Baby Co.
Brand Identity
Nestled in the heart of downtown Iowa City, 223 Baby Co. is a modern boutique for toddlers, babies, and their mama’s. Although it is so much more than just a shop, it’s a space where families feel welcome, inspired, and connected.
I was hired to paint the mural on the back wall of their store in 2023, which is a colorful pattern of shapes. And in 2025 I worked with the owner to create a new logo that matched the mural. We created a brand that is playful, colorful, and fun —one that curates a love for that nostalgic childhood.
Ohana Poké Shop
Brand Identity
Ohana Poké Shop is a vibrant poke restaurant in Marion, Iowa, serving fresh, customizable bowls.
I created a modern, approachable brand identity inspired by the bright colors and the laid-back feel of coastal dining, combining a hand-lettered logo with a simple fish icon for a playful, artisanal touch. The result is a cohesive, eye-catching brand that feels both fresh and inviting across all applications.
Asteria Aesthetics
Brand Identity
Asteria Aesthetics is a holistic spa and wellness center based in Cedar Rapids, Iowa, offering beauty and self-care services in a warm, restorative environment.
I developed a modern, boho-inspired brand that blends earthy tones, soft minimal typography, and sun-inspired iconography to evoke a sense of grounded luxury and calm. The result is a cohesive, modern brand that feels both elevated and approachable across print, digital, and in-spa experiences.
Terra Enterprises
Brand Identity
Terra Enterprises is a landscaping company based in Wellman, Iowa, specializing in outdoor spaces that are both functional and enduring. I collaborated with the owner to develop a brand identity that reflects the craftsmanship and permanence of their work.
The final logo concept centers around a tree growing through a foundation of stone—symbolizing strength, growth, and the balance between nature and structure. This visual metaphor directly represents the company’s services, from landscaping to hardscaping, while reinforcing their philosophy: Design • Build • Enjoy.
Monroe Seniors
Brand Identity
Monroe Seniors is a senior photography studio based in Marion, Iowa, focused on capturing bold, personality-driven portraits.
I worked with the owner to create a vibrant, retro-inspired brand identity that speaks to confident, style-conscious seniors, using playful typography, nostalgic color palettes, and expressive graphic elements. The result is a high-energy, feel-good brand that encourages clients to show up authentically and “let their personality shine.”
iThrive31
Brand Identity
iThrive31 is a coaching and personal development brand focused on helping individuals create meaningful change through intentional planning, action, and accountability.
I partnered with the founder to develop a vibrant, purpose-driven identity centered around six core pillars of well-being—financial, physical, emotional, professional, relationships, and spiritual—which are reflected in the six-petal logo and cohesive color system. The result is an uplifting brand that brings clarity and energy to the user experience across journals, workshops, and their website.
Sage Mooné
Brand Identity
Sage Mooné is a skincare and holistic healing studio based in Cedar Rapids, Iowa, offering services that nurture both skin and spirit.
I created a refined, calming brand identity inspired by natural elements and spiritual symbolism, blending delicate linework with an earthy, grounded color palette. The result is a cohesive, elevated brand that feels both serene and intentional.
Luna Rose Aesthetics
Brand Identity
Luna Rose is a spa in Cedar Rapids, IA, offering result-driven skincare, luxurious facials, waxing, and beauty services in a calming and elevated environment.
I developed a brand identity that blends mysticism with refinement—drawing on celestial elements, soft feminine details, and a muted, romantic color palette to evoke both relaxation and luxury. The result is a cohesive, atmospheric brand that feels indulgent, serene, and memorable across all touchpoints.
Stone Matters
Brand Identity
Stone Matters is a Midwest-based company specializing in the fabrication and installation of granite, marble, and quartz surfaces.
The goal was to create a brand identity that reflects the company’s commitment to precision, craftsmanship, and high-end finishes. Through a bold, structured mark and a refined, minimal aesthetic, the brand communicates strength, reliability, and timeless elegance—positioning Stone Matters as a trusted, premium choice for residential spaces.
Cedar Rapids Freedom Festival
Brand Identity
The Cedar Rapids Freedom Festival is an annual, city-wide celebration honoring Independence Day through a series of community events and activities.
In 2012, my design was selected as the winning logo in their annual logo competition. The final identity captures the spirit of the festival through bold, patriotic visuals and a classic Americana-inspired style. At the center of the design is the iconic Five Seasons Tree—a statue and an emblem of Cedar Rapids—grounding the brand in a strong sense of place and local pride. The branding was applied across a wide range of materials, including t-shirts, posters, brochures, and promotional items, creating a cohesive and recognizable presence throughout the event.
NewBo Run
Brand Identity
The NewBo Run is an annual Half Marathon and 10K held each Labor Day weekend in the New Bohemia district of Cedar Rapids, Iowa. The race route weaves through some of the area’s most scenic landmarks, including Prairie Park Fishery, the Sac and Fox Trail, and the Indian Creek Nature Center.
I originally designed the event’s logo in 2013, creating a bold, energetic identity that reflects the spirit of the running community and the vibrancy of the NewBo district. Over a decade later, the brand continues to be used, becoming a recognizable and enduring symbol of the event. My family and I have been lifelong runners, so I brought a personal understanding of the sport into the design—capturing movement, community, and momentum in a way that resonates with runners year after year.
